One of the biggest dilemmas PRs face is that they are too busy to delegate. Many of those who I meet through PR training say they get caught in the trap of doing and delivering so that there isn’t enough time to step back, to think, to plan strategically. And some of us love the buzz of fire fighting so much that we forget to pass our knowledge on through good delegation.
According to Management Today, delegation is a skill in decline. So rather than constantly being switched ‘on’ and filling your memory like a smartphone, how can PR managers deal with incoming data and delegate more effectively?
Here’s how: Read more