The PR world can get too obsessed with using the written word as a communication tool. A good PR video is what gets me excited.
I agree with Steve Olenski that “Mr. & Mrs. Brand, prefer to ‘see’ rather than ‘read’ when it comes to the deluge of information they are bombarded with,” so learning how to story tell through video is an important skill for today’s PR’s. But how long should a PR video be?