I’m in the middle of judging the CIPR Excellence awards and finding that many entries have set PR objectives that are too vague. Anyone working in PR is uder increasing pressure to set PR objectives that are meaningful and measurable so how can you do this? Read more
When I ask PR account managers what they write first when creating a public relations proposal, they often answer – page or slide one. And when prompted further, they often explain that the first part of the presentation will be taken up with the background to their offer.
This might work for a logical structured report – but if you are in a PR pitch situation, you need to make that first page or slide sell. Read more