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Pitching for PR business

Pitching – don’t leave it to chance
Pitching – don’t leave it to chance

When I ask PR account managers what they write first when creating a public relations proposal, they often answer – page or slide one. And when prompted further, they often explain that the first part of the presentation will be taken up with the background to their offer.

This might work for a logical structured report – but if you are in a PR pitch situation, you need to make that first page or slide sell. Read more