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5 essentials every PR campaign should have

As communication disciplines converge, those working in public relations are finding that they need to think smarter when it comes to ensuring PR has a place at the top table. Here are my five essentials every PR campaign should have:

1. The big idea

A Holmes report study into creativity in PR, found that 61 per cent of those questioned agreed with the observation that the PR industry lacks big ideas. That was back in 2012 and I think the industry has moved on since then and we are seeing more PR firms like Ketchum winning creative awards. Read more