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10 free media relations tools

Low cost PR
Low cost PR

I often get asked what free tools are available to those who are setting up a press office function in their organisation. Here are some of my favourite free tools for PR:

1. Journalisted.com

Journalisted is a great for getting some insight into the kind of stories a named journalist has published recently. I find this really useful when planning what national/freelance journalists might be interested in stories and deciding what angle to pitch.

2. News media

The local media works database (part of the News Media Association), is useful for finding regional papers in a particular location and also provides a demographic profile of that area too. Read more