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White lies are black in PR ethics

White lies are unethical
White lies are unethical

Navigating through the grey area of what is right and wrong can be difficult for PR practitioners.  The CIPR’s Ethics Month activities reminded me of the challenges we face in trying to be honest and show integrity whilst at the same time maintaining confidentiality. There are lots of occasions when a white lie might seem to be the best option but that would mean breaking the CIPR’s code of conduct. So, when considering PR ethics, what is the right thing to do? Read more