My learners often ask for a handy toolbox of techniques that they can take away to use for creating their own PR stories. So, I developed this acronym of the letters S I M P L E S and hope that you find it helpful when planning how to make every PR story or piece of PR content work hard.
S = simple narrative
Campaign messages need to be turned into meaningful PR stories and my view is that the simpler the narrative, the better. I love how NHS Blood and Transplant’s campaign for National Blood Week 2015 transformed key messages of ‘There is a shortage of blood groups O and A. Support National Blood Week and register to give blood’ into a wonderfully simple narrative – Help to fill the g ps. Do something amazing. Give blood.#missingtype Read more