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Writing a feature for PR

pic courtesy of Free Digital Photos
pic courtesy of Free Digital Photos

Feature writing is a craft many PR’s have to grasp.

Perhaps you have to write a feature for your organisation’s website, staff newsletter or company brochure, or an editorial piece in a consumer or trade magazine?

Don’t let it throw you off guard. It’s quite liberating when you don’t have to follow the strict structure of news release writing.  But it can be bewildering too.  Where do you start? Read more

How to be a pro at food writing

pic courtesy of Digitalart
pic courtesy of Digitalart

Food is something that has to be experienced, so the job of the writer is not just to visualise, but to engage every sense so that the reader can imagine how it looks, tastes, feels.

For PR’s who write about food, the skill likes in finding the right words.   But I often see the same words used again and again to describe food in press releases, websites and other PR material.

Does anyone know what delicious tastes of?  What does appealing look like?  And how tasty does something have to be before it becomes appetizingly good?

The secret of great food writing is to make the reader taste the food in your words and here are a few tips to help: Read more

Top blogs for PR professionals

Pic courtesy of Stuart Miles
Pic courtesy of Stuart Miles

My PR students and learners are always asking me to recommend free sources of information to help them in their work and study. Blogs can be a great way to keep informed and here are some of my favourites:

Digital media and PR

http://holtz.com/blog/ – a blog from Shel Holtz’s Holtz Communication and Technology. Favourite post ‘In the ero of pageview journalism, the pitch doesn’t end when the story is  published.’

http://www.briansolis.com/ – a blog from well respected new media expert and author, Brian Solis and his research firm. Recommended post ‘Calculate the ROI of social media.’ Read more

10 must do’s for food PR’s

Pic from Free Digital Photos
Pic from Free Digital Photos

I work in the food and drink sector and thought I’d share some of my tips on how to achieve successful publicity:

1. Build fans by engaging with them early

Use social media to conduct research, build a base of opinion formers, journalists and fans and involve them in your product development, tasting, refining and packaging.  I did this years ago when I worked with Sharwood’s by asking journalists for feedback on product concepts before they were finalised  and it forged  really close relationships.  More recently, this idea has been used by many other brands including Waitrose with its food club and Walkers crisps launched a whole campaign – ‘Do us a Flavour’. Read more

10 ‘PR slip ups’: learning from others’ PR mistakes

 

pic courtesy of Chris Sharp
pic courtesy of Chris Sharp

In the PR industry, we love nothing more than giving ourselves a pat on the back to celebrate campaign successes, as last week’s PR Week Awards have shown.  But this made me think – don’t we learn just as much (if not more) from PR slip ups? What about the things that haven’t gone quite so well – here are ten examples:

1. Beware: kids and animals

Children and animals make great PR photographs but so many things can go wrong.I remember learning from a  photograph that appeared in many UK national papers in 2002 when of the screenwriter of ‘Crocodile Hunter:Collision Course’ was bloodily bitten on the nose whilst posing for photographs at the launch party. Read more