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Favourite PR examples from 2015

I love gathering good case histories to use in my PR training.  This year, I’ve chosen some of my favourite PR examples to reflect the variety of ways in which PR can be integrated with other communications.

Favourite PR stunt, Lego Oscars

Lego is no newcomer to executing PR stunts and one of my favourite is the #LegoOscar trophies which were made and presented to stars during the awards and at an after party to publicise the song track to the Lego Movie which was nominated but failed to win an award.   With so many other brands vying for Hollywood’s attention, Lego stole the show as can be seen from Oprah Winfrey’s reaction. Fans took to social media to share the pictures and watch the video of how to make their own lego Oscar and this quickly spurred a host of other instructional videos.

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White lies are black in PR ethics

White lies are unethical
White lies are unethical

Navigating through the grey area of what is right and wrong can be difficult for PR practitioners.  The CIPR’s Ethics Month activities reminded me of the challenges we face in trying to be honest and show integrity whilst at the same time maintaining confidentiality. There are lots of occasions when a white lie might seem to be the best option but that would mean breaking the CIPR’s code of conduct. So, when considering PR ethics, what is the right thing to do? Read more

Pitching for PR business

Pitching – don’t leave it to chance
Pitching – don’t leave it to chance

When I ask PR account managers what they write first when creating a public relations proposal, they often answer – page or slide one. And when prompted further, they often explain that the first part of the presentation will be taken up with the background to their offer.

This might work for a logical structured report – but if you are in a PR pitch situation, you need to make that first page or slide sell. Read more

Silly season round-up

PR’s have often seized upon the ‘quiet news’ period, falling during August and early September in the UK, to release quirky, light-hearted stories that would otherwise be hard to place when the news agenda is fuller.  So, although the silly season has rightly been cut short due to the Syrian crisis, here are some of my favourites. Read more