This month’s PR training
Writing better press releases, Account Management, Marketing Strategy, PR Planning
Time spent on account management can absorb almost half of an agency’s activities and plays a major role in delivering successful PR campaigns. If you are ready to step up to managing a PR account and want to be better prepared to handle the interpersonal and strategic skills needed, then my open workshop run with the CIPR can help you.
Or if you would like me to run a tailored course in-house to prepare your staff for the account management role, then please do get in touch.
Writing Press Releases
Press release writing is an essential skill, whether it is to be published on the organisation’s website or issued to the media. Knowing how to recognise a good news story and write it in a way so that it is compelling and cuts through the clutter of other news is a skill required more than ever before and my workshops address this.
CIPR Advanced Certificate in Public Relations (CIPR Professional PR Certificate from Oct 2017)
I teach on the CIPR’s new Professional Certificate (formerly the Advanced Certificate) qualification delivered through the PR Academy. I have been course leader and tutor on this PR course for ten years.
This qualification course runs across 10 months and is available through the PR Academy in London and also online for those who need the flexibility of studying from home. Students must complete three assessments. There are two start dates each year (October and April).
CIPR Foundation Award in Public Relations
The CIPR’s Foundation Award in Public Relation is delivered through the PR Academy and taught at A level standard by me. I have been a tutor on this PR course for ten years.
This course runs online and is assessed by three portfolio pieces.
Introduction to PR. Free MOOC with PR Academy
This free 6-week course runs online and provides a great introduction to PR for those who want to make the move into public relations.
Webinar: beating time pressures
This one hour CIPR webinar is delivered by me and is packed with clever time management tips to help PR’s beat time pressures by saving time, prioritising and achieving more.
Webinar: pitching to journalists
This one hour CIPR webinar is delivered by me and shows you how to pitch stories to journalists.