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Coming up

This month’s PR training

Writing better press releases, Account Management, Marketing Strategy, PR Planning

 

Scheduled courses

Account Management

Time spent on account management can absorb almost half of an agency’s activities and plays a major role in delivering successful PR campaigns.  If you are ready to step up to managing a PR account and want to be better prepared to handle the interpersonal and strategic skills needed, then my open workshop run with the CIPR can help you.

Book for the 1 February 2018 PR Account Management workshop being held at the CIPR in London. To get you started, learn how you can be a better PR manager.  Or read my article in Influence Magazine.

Or if you would like me to run a tailored course in-house to prepare your staff for the account management role, then please do get in touch.

Writing Press Releases

Press release writing is an essential skill, whether it is to be published on the organisation’s website or issued to the media.  Knowing how to recognise a good news story and write it in a way so that it is compelling and cuts through the clutter of other news is a skill required more than ever before and my workshops address this.

Book for the 24 October or 5 December 2017 Writing Better Press Releases workshop being held a the CIPR in London. To get you started, learn how to write a release quickly and effectively.

CIPR Advanced Certificate in Public Relations (CIPR Professional PR Certificate from Oct 2017)

I teach on the CIPR’s new Professional Certificate (formerly the Advanced Certificate) qualification delivered through the PR Academy.  I have been course leader and tutor on this PR course for ten years.

This qualification course runs across 10 months and is available through the PR Academy in London and also online for those who need the flexibility of studying from home.   Students must complete three assessments. There are two start dates each year (October and April).

Next course starts Spring 2018 and you can choose to learn either through the face to face course or study online.   To get you started, learn about PR planning.

CIPR Foundation Award in Public Relations

The CIPR’s Foundation Award in Public Relation is delivered through the PR Academy and taught at A level standard by me. I have been a tutor on this PR course for ten years.

This course runs online and is assessed by three portfolio pieces.

Courses run throughout the year. Next course starts 29 January 2018. To get you started you might want to learn about press release writing.

Introduction to PR.  Free MOOC with PR Academy

This free 6-week course runs online and provides a great introduction to PR for those who want to make the move into public relations.

The course runs regularly throughout the year.  If you want to understand some of the jargon used in the industry, read this guide.

Webinar: beating time pressures

This one hour CIPR webinar is delivered by me and is packed with clever time management tips to help PR’s beat time pressures by saving time, prioritising and achieving more.

View now If you are a CIPR member, you can view this webinar for free.  To get you started, here are some time savers for public relations.

Webinar: pitching to journalists

This one hour CIPR webinar is delivered by me and shows you how to pitch stories to journalists.

View now If you are  a CIPR member, you can view this webinar for free. To get you started, learn what four things you can do before selling in a story to a journalist.

If I can help you with your PR or PR skills then please do get in touch or take look at some of my tips to help you work in PR.