This month, I’m running courses in: Creativity in PR, Writing for Public Relations, Account Management.
And coming up are:
Good account management can make or break public relations work and the role is central in agency and is now more evident in-house as teams adopt a client-focussed approach. This course provides strategies to help account managers keep on top of their workload and advice on how to build a good working relationship with clients whilst managing junior staff and delivering against KPI’s.
Or, I can run a tailored course to prepare your staff for the account management role – get in touch here so that I can give you a quote.
Writing Skills for PR
News stories, case study features, thought leadership articles, blogs and social blog posts require different writing styles and structures. This course offers practical advice and tools to help ensure that written content is fit for purpose and can be adapted for publication across different channels.
Or, I can run a PR writing course for you in-house to tackle specific issues. Contact me here to discuss your needs.
Writing Press Releases
Press release writing is an essential skill, whether it is to be published on the organisation’s website or issued to the media. Knowing how to recognise a good news story and write it in a way so that it cuts through the clutter of other news, is a skill required more than ever before and my workshops address this.
Or, contact me if you have a group of staff who could benefit from a tailored PR training course.
CIPR Professional PR Certificate
I teach on the CIPR’s Professional Certificate (formerly the Advanced Certificate) qualification with the PR Academy. I have been course leader and tutor on this PR course for ten years.
This qualification course runs across 10 months and is available through the PR Academy in London and also a shorter course in run online for those who need the flexibility of studying from home. Students must complete three assessments.
Next PR training course running in London starts at in October 2019 and for those who prefer the flexibility of studying for it online, there are lots of start dates throughout the year – the next one starts in August 2019. To get you started, learn about PR planning.
CIPR Foundation Award in Public Relations
The CIPR’s Foundation Award in Public Relation is delivered through the PR Academy and taught at A level standard and I am often one of the tutors. I have been a tutor on this PR course for ten years.
This course runs online and is assessed by three portfolio pieces.
Courses run throughout the year. Next course with the PR Academy starts in July 2019. To get you started you might want to learn about press release writing.
Introduction to PR. Free MOOC with PR Academy
This free 6-week course runs online and provides a great introduction to PR for those who want to make the move into public relations.
The course runs regularly throughout the year. If you want to understand some of the jargon used in the industry, read this guide.
Webinar: pitching to journalists
This one hour CIPR webinar is delivered by me and shows you how to pitch stories to journalists.
View now If you are a CIPR member and you could earn 5 cpd points.To get you started, learn what four things you can do before selling in a story to a journalist.