“Be stimulated. Be inspired. PR training for talented people.”
I run a range of one day and half day practical PR courses that are ideal for delivering in-house for 4-12 people.
I show you how to take on more responsibility for handling and growing a portfolio of PR clients by managing the client relationship and the account team (see my blog on this subject). We cover project management, delegation, managing client expectations, growing business and handling difficult people. (Suitable for those moving into a manager position in PR agency or in-house.)
Strategic PR planning
I show you how to create a PR plan that is strategic and actionable by following the planning process, how to develop strategy (and what it really is), set objectives, prioritise and reach target audiences and integrate these with a set of actionable tactics to provide communication solutions. See my blog on this subject.
Writing press releases
I help you produce a succinctly written product or announcement releases for b2b and consumer media as well as how to craft a more gritty news story to raise awareness of an issue or topic. This course covers everything from finding a news hook and knowing what elements of the story to focus on, through to using crisp, colourful language in an appropriate format. See my blog on this subject.
Strategic marcomms campaigns
I show you how to take a strategic approach to structuring and managing integrated marketing communications campaigns. You’ll learn how to align PR with other marketing communications activities so that the tools and messages are coordinated to acheive specific communication objectives.
Training in-house ‘trainers’
I provide you with a model for structuring in-house learning sessions (inductions, lunch and learn talks and teaching sessions) and a toolbox of ideas and activities to enable you to better embed information so that it ‘sticks’ with your learners. This course is aimed at staff who find themselves giving talks and presentations to those they manage.
Creating a PR toolkit
I show you have to pull together the essential elements of a press kit, including press releases, case studies/backgrounder, photography, video and Q & A for media interviews.
Creating a low cost PR campaign
Effective PR does not need to cost the earth and I show you how to create a cohesive campaign drawing on a toolbox of low cost tactics to help raise awareness, gain support and drive audiences towards action.
Developing trusted client relationships
I show you how to develop successful, long term and profitable relationships with clients. We cover how to keep clients happy, managing service levels and profitability, effective communication and negotiation and how to handle difficult clients.
Introduction to PR
A busy PR department means that newcomers must hit the ground running and I help you learn everyday PR activities including planning and targeting, media relations (traditional and online), press release essentials and event management.
Pitching PR stories to journalists
I help you increase your success rate when selling in stories to the media by covering how to pitch by telephone, email, in person and by social media. See my blog on this subject.
Pitching for PR business
I show you how best to showcase your ideas and your PR team to the pitch panel by covering interrogating the brief, establishing the right chemistry, storytelling and selling, presenting with confidence and handling questions.
Stepping up to Account Director
I show PR managers how to step up to the next level by covering how to build PR teams, leading and motivating others, strategic client leadership and business financials.
Using PR surveys
I help you use surveys and research to capture media interest and gain media coverage for PR campaigns by covering an overview of research techniques, top tips for questions, analysing findings and packaging it for the media.
Writing for consumer magazines and websites
I show you how to write punchy, attention grabbing consumer copy without having to resort to ‘PR puff’ by covering what style to adapt for news, features and promotions editors.
Writing for the web
I provide an introduction to writing for the web and how this differs from traditional media writing by covering how to write tweets and posts to engage, what tone and style to use for website copy and how this differs to blog writing.
PR mentoring and coaching
I also offer one-to-one PR mentoring and coaching.