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PR courses

“Be stimulated. Be inspired. PR training for talented people.”

I run a range of one-day and half-day PR courses, ideal for delivering in-house for 4-12 people.

Managing PR courses

My own experience in account handling at Hill and Knowlton, Nexus and Richmond Towers taught me how to develop a partnership-based relationship with clients and work with them to deliver agreed KPIs whist line-managing colleagues.  And I have brought this expertise to the PR  courses that I have run for clients such as Fleishman-Hillard, Say Communications, Kingfisher Group and NHS Berkshire.

Account Management

I show you how to take on more responsibility for handling and growing a portfolio of PR clients by managing the client relationship and the account team (see my blog on how to be account management ready). We cover project management, delegation, managing client expectations, growing business and handling difficult people. (Suitable for those moving into a manager position in PR agency or in-house.)

Strategic PR planning

I show you how to create a PR plan that is strategic and actionable by following the planning process, how to develop PR strategy (and what it really is), set objectives, prioritise and reach target audiences and integrate these with a set of actionable tactics to provide communication solutions. See my blog on Essentials every PR campaign should have.

Developing Trusted Client Relationships

I show you how to develop successful, long term and profitable relationships with clients.  We cover how to keep clients happy, managing service levels and profitability, effective communication and negotiation and how to handle difficult clients.

Introduction to PR

A busy PR department means that newcomers must hit the ground running and I help you learn everyday PR activities including planning and targeting, media relations (traditional and online), press release essentials and event management.

Stepping up to Account Director

This PR course shows PR managers how to step up to the next level by covering how to build PR teams, leading and motivating others, strategic client leadership and business financials. See my blog on pitching for PR business.

PR Writing courses

I have been writing since I was given a 5-year diary aged 11 and have been a journalist at Good Housekeeping and Slimming World magazine. I have written news releases, case studies, thought leadership articles, commentary pieces, blogs, advertorials, promotional posts and newsletter content for Nordic Bakery, Quorn, Filippo Berio, French Cheeses, Royal College of Midwives, LEAF and College of Podiatry amongst others.  I still provide PR writing consultancy to clients and bring this expertise to my PR writing courses.

Writing Press Releases

I help you produce a succinctly written product or announcement releases for b2b and consumer media as well as how to write news releases to raise awareness of an issue or topic with national media.  This PR training course covers everything from finding a news hook and knowing what elements of the story to focus on, through to writing quotable quotes, catchy headlines and crisp, pacey language.  See my three-part blog on how to write press releases.

Writing PR Content

I show you how to ensure that everything you write for PR is fit for purpose whether it is a case study story, a thought leadership feature, a blog, a news story or promotional social media posts.  We cover templates for structuring, headlines, language, quotes and storytelling techniques as well as good grammar and punctuation.  See my blog on proof reading on screen.

Media Relations courses

Pitching PR stories to journalists

I help you increase your success rate when selling in stories to the media by covering how and when to sell in stories by telephone, email, in person and by social media.  See my blog on Pitching to the media.

Working with bloggers and journalists

I help you target key media influencers and approach them with content that is relevant. You’ll hear how to search who they are and what different media want from PRs. You’ll understand the legal and professional frameworks in working with earned and paid media and get ideas on how to be more creative and relevant with the content you approach them with.


Training in-house ‘trainers’

I provide you with a model for structuring in-house learning sessions (inductions, lunch and learn talks and teaching sessions) and a toolbox of ideas and activities to enable you to better embed information so that it ‘sticks’ with your learners.  This course is aimed at staff who find themselves giving talks and presentations to those they manage.

PR Mentoring and Coaching

I also offer one-to-one PR mentoring and coaching online through Skype and email or through face to face sessions and have helped others who have faced issues such as:

“I run my own PR business but have never worked in another agency – am I missing any tricks?”

“We don’t have an organisational wide comms strategy. I want to develop a workable comms strategy that achieves corporate objectives and has greater impact at senior level.”

“Our organisation has undergone lots of changes and now that things have settled, I want to develop my leadership capabilities.”

“My business has grown really fast and I can’t keep doing all the account handling. I need to implement an account handling structure so that others take ownership of client/delivery matters.”

I’d love to help you, so please do get in touch so that I can discuss your training needs and give you a quote, free of charge.