How to write a press release in 20 minutes
This is the first in a series of three guides on ‘How to write a press release’
Do you suffer from writer’s block when it comes to writing a press releases? Then why not try these PR tips to help you write a press release in just 20 minutes.
1. Get in the mood
Write when your energy levels are high (avoid the lunch time dip, if you can).
2. Handy wordsmith
Keep a list of appropriate colourful and concise words handy for reference. Use words that really paint a picture, rather than relying on flowery, fluffy words that clutter up the story and mean nothing.
3. Inverted pyramid
Overcome writer’s block by putting the who, what, when, where and why of the story into bullet points first and then start writing the first paragraph from this information.
4. Winning formula
Look back at your last successful press release and follow a similar template.
5. Examples at the ready
Have some examples of the target media to hand when you write and use as inspiration for appropriate angles, tone and language.
6. Research the media
Spend time before you write by researching the type of stories run by the target media to help find the right story angle.
7. A picture tells
Imagine how the story might be told pictorially and prepare photography/video before you write.
8. Supporters sorted
Before you write, get the go ahead to use an endorsement from an independent source to support the quote from your own spokesperson.
9. What’s the story?
Identify if the story is about an event, announcement or issue. Introduce a story hook and stay focused.
10. Template ending
Have the boiler plate editor’s notes ready to use so that they can be quickly dropped in at the end of the release.
Part two of this PR tips series looks at how to make your press release shine.
I cover this topic in my Press Release Writing course and if you’d like to find out more, then do please get in touch.
Details on my next CIPR Writing Press Releases course can be found here